The 2015 Frankfurt Auto Show competition this year is fairly fierce. Automakers from all over the planet have gathered in Frankfurt, Germany to show off their wares and have a bit of a go with their people. It is an annual draw that is followed and looked forward to by millions. Without further fuss, let’s take a gander at what is happening this year in what I will call the ‘Battle of the brands’.

While some companies use these types of shows to tout their upcoming models, some take advantage of a widespread arena to showcase fantasy creations—perhaps to test the waters, or just to tease. Some are production ready and some are mere concepts at various levels of project commitment. Still others are mere video game cars. The battle seems to be waging on as follows: