By Maddi G.
Follow on Twitter
Stella McCartney stands above all other designers for one simple reason: she truly cares about the world. She continuously utilizes fashion as a means to better society—a collaboration of charity and luxury, if you will.
“We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached,” McCartney said. “We wanted women to know that you can still be feminine, have your sensuality, have all the things that are attached to being a women and that part of your body can still feel beautiful on the outside, as well as the inside.”
Part of the proceeds from the Alina Playing set will go to the National Breast Cancer Foundations in the United States and Australia and the Linda McCartney Centre. The center was established in 2000 in honor of Stella’s late mother who passed away from breast cancer and provides care and support for patients of this disease. All the proceeds from the Louise Listening bras will go to the Hello Beautiful Foundation in the U.K. whose goal is to get rid of all the taboo surrounding breast cancer.
To also benefit this foundation, McCartney collaborated with photographer and author Laura Dodsworth to create the social media campaign #NoLessAWoman. Based off of Dodsworth’s book “Bare Reality,” the campaign features the stories of 12 breast cancer survivors. The women break barriers by revealing the most difficult time in their lives, meanwhile proving that breasts do not define femininity.
Since 2012, she has paired with the Kering Foundation to launch the White Ribbon For Women campaign in tribute to International Day for the Elimination of Violence Against Women on Nov. 25. She designed a limited edition brooch that is distributed in stores all across the country.
In addition to the campaign, McCartney is currently leading the social media campaign, #BetterVoice, showing the realities of just how many women are coerced, beaten, and abused within their lifetime.
On top of all that, she has received significant buzz from her Winter ’15 collection, sparking the hashtag #FurFreeFur in reference to her eco-friendly outerwear.
People or animals, Stella McCartney loves them all and she is determined to use her artistic gift to create a better existence for them.